Resentment vs. Guilt | #28

Proper Pricing™ is about YOU aligning and attracting the right fit clients who are ready and resourced to hire you.

It’s a win-win-win. Win for YOU getting paid your Proper Price. Good for THEM investing in their transformation. Good for EVERYONE around you for seeing what’s possible.

But something very common that happens is that service providers start to offer discounts, avoid marketing their offers, and end up feeling frustrated that they can’t sell. Because they aren’t aligned with Proper Pricing™. Deeper than that, because they’ve been trained to avoid GUILT in pricing.

Not everyone can afford you? Guilt.

People who knew you at your old price don’t want to pay your new price? Guilt.

Folks in the margins (aka BIPOC, aka women, aka queer and gender non-conforming humans) are REWARDED throughout life for choosing resentment over guilt. Because we (including Serena!) have been REWARDED for serving and saving everyone around us.

Where have you been CHOOSING resentment (in yourself) over guilt (for not being everything for everyone)?

Serena’s Media Mentions

Serena mentions Dr. Gabor Maté and his work on trauma. You can learn more about him at DrGaborMate.com.

PS. The Boom Boom Room, full of ALL the FUNDAMENTAL teachings about Holy Wow Money™ and Proper Pricing™ , is THE place to be to put these learnings into action. Visit SerenaHicks.com/Boom to join TODAY.

Get all the things including Serena’s email list at SerenaHicks.com – the email list will have upcoming freebies, bonuses, announcements, and upcoming webinar invites!

Follow Serena at ⁠Facebook.com/SerenaHicksAF⁠ and ⁠Instagram.com/xoxoSerenaHicks⁠.


STITCHER LISTENERS: As of August 29, 2023, Stitcher is ending operations. If you listen on Stitcher, please update your podcast app of choice to keep listening!

Work With Me

Learn how to be magnetic with money

Money mindset is all about opening up to the abundance that wants to work with you. What they say is true: what you seek is seeking you too.

Are you ready to receive it? Come find out. 

A woman in a red fur coat posing for a photo.

Hi! I’m Serena

I work with my clients in The Boom Boom Room where we make the Patriarchal programming about everyone competing over limited resources, like money,
go BOOM — as in bye byeeee!

Recent Episodes

give generously

How to GIVE Generously to Your Clients | #32

Holy Wow Money™ isn’t an amount, or a destination, or a finish line – it’s…

intentional thoughts

84 Intentional Thoughts (AKA Spells) for Holy Wow Money™ | #31

We think between 50,000 to 60,000 thoughts per day, most of which are unconscious. You…

investing in biz vs self

Your 90 Days of Boom | #30

This episode is a MUST for your money mindset, your business growth, your role in…

Did you know..

90 days of boom starts january 11th inside the boom boom room