When you learn how to LOVE your finances at every stage of your entrepreneurial journey; you legit LOVE your whole entire life.

How you do one thing is how you do everything.

Tell me how you feel about your financials and I can tell you how you’ve been feeling elsewhere in your life. I can show you the patterns that have held you back from your FULLEST enjoyment of your life.

This is why when you change your relationship with money you change your whole life.

Because MONEY is not just about money. MONEY is never about money. It is only and always a reflection of your beliefs.

Money is tied to ancestral traumas… prior money traumas (ever experienced lack or loss? that’ll haunt you)… AND your current Self-Concept / Identity.

When you’re ready to replace the fears with a consciously cultivated, inclusive and prosperous point of view; you join the Boom Boom Room with Serena Hicks.

It’s where your old money mindset goes BOOM (bye byeeee!) and you learn how to let your new identity as an unshackled Money Maker BOOM and bloom again and again. At every new level.

Some people consider it rude to talk about money.

We’re not “supposed to” talk about money for the same reasons we’re not supposed to talk about racism.

Silence always favors the oppressor. The status quo. The old systems.

I’m here for the new systems. That serve us ALL (note: the Patriarchy is problematic to all of us, men included).

I suspect you are too.

As it pertains to you healing and actually LOVING your clear-eyed relationship to making and having LOTS of money; you’re going to go through three major stages:

  1. Working through any guilt or shame for having “more than” you NEED to survive. A clear-eyed understanding that you having more does NOT mean others have less is key here.

  2. Giving yourself permission to not just survive, but to THRIVE. You’ll UNSHACKLE yourself from your prior limits here.

  3. Stepping in to your full power and potential. Here is where you’re powerful WITH your money making and moving on a whole new level.

When you work on your Money Mindset in The Boom Boom Room with Serena Hicks you get free and you set others free again and again.

It’s a positive regenerative loop.

It’s not about worries, shame, fear or judging others.

It’s not about prioritizing “getting out of debt”.

It’s about “learning how to make and have (keep) LOTS of money as an act of love for self & others”.

It’s about seeing through clear eyes and working from Love (not to “earn” love but in service of The Divine Beloved).

It’s about creating. Expanding.

Giving way more than you “get” financially.

Yet… paradoxically… joyfully receiving ever-increasing financial freedom.

Step Into The Boom Boom Room

If you’re ready to stop underearning and overworking, I invite you to join me in The Boom Boom Room — an all-in-one online course designed to help you remove the money blocks that are keeping you from thinking and earning like a boss.

We don’t focus on “not running out of money.” Inside The Boom Boom Room, it’s all about making room to bring more money in.

Because your money is what allows you to serve and support other people without draining yourself. 

It’s what takes you from surviving to thriving. 

And it’s what lets you live a life of freedom and abundance.

What you get inside The Boom Boom Room:

  • A lush ecosystem of support to help you hit your income goals

  • Online course modules that show you exactly how you can feel great about making your offer, sharing your pricing, and receiving payments

  • Group coaching where you’ll learn directly from a 7 figure business owner

  • Real feedback on the foundation of your business

  • Confidence to do the work you were meant to do in this world

  • Bonus modules on how to market your business from a place of love


Join The Boom Boom Room if you’re ready to go from…

“It’s hard to find clients” → “There are enough clients for everyone.”

“I have to lower my prices” → “Money is an unlimited living energy.”

“No one wants me. No one wants my offer.” → “People LOVE buying from me.”

“I have to get my marketing messages *just right* so people will understand why this could be good for them.” → “I already have everything I need to grow my business today.”

Here’s a look at some of our wins inside the Boom Boom Room —

⭐ One Boomage went from 1 client >> 6 clients (fully booked!) within one week.

⭐ Another got a $30,000 raise (instead of the $15k offered) after standing firm in her request and knowing there’s always more money

⭐ We celebrate a member who made a year’s income ($41,041.22) from Jan > May 2023 — the same as her 2022 annual income

⭐ The launch of a podcast by a member who’s spreading her message of confidence, powerful, inclusive, modern leadership to people that need support

The Boom Boom Room is an all-in-one space for you to get what you need to THRIVE FINANCIALLY doing what you love.


BOOM and let your Money Mindset BLOOM

After coaching thousands of brilliant humans on their beliefs about what is possible for them, I’ve noticed there are 3 crucial blocks that will jack up your experience of having a prosperous profitable business. So in The Boom Boom Room we’ll focus on:

Unshackling Your Money Mindset.
How good are you willing to let it get? Seriously. This is about breaking free from inherited, socialized, internalized AND external limitations. Coaching on where your brain has been working from (scarcity) and showing you how to create from abundance is my jam.

Establishing Proper Pricing™
The most successful change-makers have one thing in common — they’re constantly learning and evolving. Blooming. If you’re pricing too low you’re setting yourself up for hustle or an un-sustainable business. If you’re pricing too high you’re setting yourself up for stress and suffering. Proper Pricing™ is how and where you find YOUR sweet spot for your offer (for now).

Identifying as A Money Maker (hint: NOT as someone who “is not good with money”)
What’s the best way to learn a completely new language? Immersion. Live there, talk to the people, live like the people, etc. It’s exponentially faster and more potent than just learning 1 hour each week via books or audio programs on your way to work. Working on elevating and expanding your money mindset in (let’s be really) isolation is haaaaaard. Cut that shit out. Immerse yourself into a group where other humans share the value of getting paid for doing work they LOVE that ripples out and heals the world one human/client at a time (or thousands at a time… it’s all same/same in the best ways).

The Boom Boom Room Is Changing How Business Is Done

"Since I started running my Biz like a 600k+ Biz, money has started to come in to cover the cost of my 600k+ level decisions." - JD

“I’ve never had a coaching client pay in full. Ever. And I’ve never had a coaching client pay this price. Ever. This is the first of many. This is the new normal.” — Boom Boom Roomer

“Wednesday I resigned from my job of 8 years that I LOVE to prioritize my business. Feel GREAT. Today, I had two consults and sold (!!!) my coaching packages (10 sessions) at my increased price to both clients. That’s a 100% sales conversion.” — Elizabeth

“And right then, the second client PAYS IN FULL. And there it is. Let the money flow. I had a $10k day on the last day of the month! It brings me over the $100k mark for the year! I’m soooooo happy and grateful and appreciative.” — Jo Z.

FAQ -
CUE: THE BOOM BOOM ROOM

I get a lot of questions about The Boom Boom Room, so I want to answer those now for you. You should have all of the information before making a big decision for yourself or your business. So let’s get down to it.

Is The Boom Boom Room just for Coaches? NOPE. Your business may be in a corporate setting but the concepts you’ll learn in The Boom Boom Room will support you all the same. All intentionally inclusive love-led humans are welcome here.

Is The Boom Boom Room just for women? NOPE. We’ve got some great guys and non-binary baddies in the room. It’s a lovefest for humans who love other humans.

When are the live calls? Currently, the weekly 90 minute call is Monday afternoon (TX time) but you don’t have to join live. The replays are posted in the client portal within a few hours.

Do I have access to previous live calls? Yes, they live in your online client portal. Download The Boom Boom Room app to get access to the private podcast version of all training and previously recorded live calls.

Do I have to attend all the calls? No. You’ll find video and podcast recordings of each call (and the trainings) in your client portal. You have FULL access for your 6-month enrollment with the option to re-up every six months. You are NOT auto-enrolled to re-up.

Do you offer a payment plan? Yes. You’ll see your options on the checkout page HERE.

Do you recommend I join The Boom Boom Room or The upcoming Mastermind, or both? The Boom Boom Room is a prerequisite for the Sanctuary Business Mastermind which offers a deeper dive and fully experiential understanding of the concepts we integrate in The Boom Boom Room. If you’re interested in the Mastermind (the next round begins enrolling May 1st 2024 and runs from September of 2024 through May of 2025 (9 months)), join the BBR now. There is no obligation to apply for the Mastermind.

What's the refund policy? There are no refunds available. Purchase with love and consideration.

The Boom Boom Room requires a one-time investment of $3k for 6 months access.

In The Boom Boom Room, we don’t do “self-improvement strategies”.

Instead, we have one effective subversive strategy: tuning in, tapping in, and turning on your superpowers so you’ll go farther faster (in excellent company) with way less drama.

We lead by example.

⁠We go first.⁠

⁠You can begin as soon as you sign up.


What is Proper Pricing™?

It’s what happens when you mash-up an abundant money mindset, a new level of self-love & acceptance, with radical loving responsibility, community care aaaand some seriously rad self-concept sculpting. That’s what allows you to feel GREAT about your Proper Pricing™ for your services be you in a Corporate or Entrepreneurial setting.


When you legit LOVE where you are in your Entrepreneurial journey you legit LOVE your whole life. Here and now. Not soon. THAT is what you learn in The Boom Boom Room. To thrive throughout the process. To LOVE it


Business Led From Scarcity

  • “It’s hard to find clients…”

  • “I hate talking about my price.”

  • “No one will pay that! I have to lower my prices.”

  • “I can’t charge yet. I have to work for free until I really know what I’m doing.”

  • “I don’t want to take so much of their money away from them.”

  • “People can’t afford this. I need to price in a way that everyone can afford.”

  • “No one wants me. No one wants my offer.”

  • “I have to price lower than my competitors. I have to offer 3x whatever my competitors offer. I have to bombard potential clients with messages so they’ll pick me over my competitors.”

  • “I have to convince them that this is a good use of their time and money.”

  • “I have to get my marketing messages (emails, posts, etc.) juuuuuust right so people will understand me and why this could be good for them.”

Business Led from Love & Enough-ness

  • “There are enough clients for everyone.”

  • My clients are looking for ME right now. My only job is to call them in.”

  • The more I show up as <insert what you do here> the more they show up as clients. It’s easy now.”

  • “Money is an unlimited living energy. Like love. Like creativity. There’s more than enough just waiting to come forward. I call it forward now.”

  • “Money moves to me and works through me easily and always now.”

  • “Holy Wow Money is a WIN/WIN/WIN for everyone.”

  • “People LOVE buying from me.”

  • “People love to pay me.”

  • “My success is paving the way for others. Let’s normalize this ish.”

  • “I pay as I am paid; WELL.”

  • “I already have everything I need to grow my Biz today.”

  • “I am an instrument for increase in others.”

  • “My work is changing the world. Someone is waiting to find out about this right now. Let me connect us.”


We can’t create a thriving business from lack.

We start with abundance in order to HAVE an abundant business. Just like you cannot grow an apple tree from orange seeds; you cannot create a rich and relaxed business (or life) out of hurried and worried energy.

When you enter the Boom Boom Room, you ALSO get…

  • a BONUS module on how to market your self/Biz FROM LOVE

  • the BONUS 90 Days of Boom daily workbook (it combines the Unshackle Your Money Mindset and Proper Pricing™ module workbooks + added daily notes and prompts)

  • instant access to an abundant, ever growing bank of coaching call replays (because watching others get coached on issues you’re also struggling with WORKS LIKE A CHARM)


I’ve never had a coaching client pay in full. Ever. And I’ve never had a coaching client pay this price. Ever. This is the first of many. This is the new normal. I receive this.
— Boom Boom Roomer who prefers to be anonymous out here (but celebrated BIG in our private facebook group!)



Being in Serena’s community is honestly healing the sisterhood wounds I never realized I had.
— Suzanne Culberg

YOUR QUESTIONS ANSWERED:

  • Is the Boom Boom Room just for Coaches? NOPE. Your Biz may be in a corporate setting but the Proper Pricing™ and the other concepts you’ll learn in The Boom Boom Room, will support you all the same. All intentionally inclusive Love-led humans are welcome here.

  • Can I learn about Proper Pricing™ elsewhere? NOPE. You’ll find training videos and a workbook for your to suss your current Proper Pricing™ out in The BBR.

  • When are the live calls? Currently, the BBR call schedule is Tuesdays 6pm - 7pm EST…. replays are usually available in the client portal within a few hours.

  • Do I have access to previous live calls? Yes, they live in your online client portal. DOWNLOAD THE APP to get access to the private podcast version of all training and previously recorded live calls.

  • Do I have to attend all the calls? NOPE. You will find video and podcast recordings of each call (and the trainings) in your client portal. You have lifetime access.

  • Do you offer a payment plan? No. And… you’ll find an option to pay via PayPal on the check-out page if you’d like to use multiple payment sources to complete your payment.

  • Do you recommend I join the Boom Boom Room, the HolyWow Mastermind, or both? The Boom Boom Room is a prerequisite for the Holy Wow Mastermind which offers a deeper dive and fully experiential understanding of the concepts we integrate in The Boom Boom Room. If you might like to join the Mastermind (next round begins July 11th, 2023 - Dec. 15th 2023) join the BBR now. There’s no obligation to apply for the Mastermind.

  • OK, but for the BBR… will we be talking about ALL things money and how it intersects with historically marginalized communities AND ALSO how to break free from those old systems of oppression so I can grow my Biz? ALL. DAY. BABE. Whatever your “business” is; Corporate, Fundraising, Entrepreneurship… it's built on either a firm or flimsy foundation we call Money Mindset.

  • Whats the Refund Policy? Our refund policy is simple. There are no refunds available for any reason at any time. Purchase with love and consideration. Here’s why I chose this policy; This ish WORKS, when you work it. I can’t know if you’ll work it anymore than I can know if you chose to brush your teeth. I CAN create containers where everyone inside has every reason to use the tools I teach, and to take the coaching I provide. I believe the no refunds policy has directly impacted the level of success my clients have created; they come in not “hoping” or “trying” but devoted to doing what they’re learning. Again, there are no refunds available for any reason at any time. Purchase with love and consideration.



In the Boom Boom Room we don’t do “self-improvement strategies". Instead, we have ONE EFFECTIVE SUBVERSIVE strategy: tuning in, tapping in and turning on your super powers (while subverting the patriarchal programming which shames you) so you’ll go farther faster, IN EXCELLENT COMPANY, with waaaaaaay less drama.

We lead by example.

We go first.⁠

You can begin as soon as you sign up.